Making Things Work Better

A slightly idealistic (and necessary) look at improving marketing and business.

What do you desire?

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If you don't start asking yourself this question today, will you ever?

Fixing "That Thing"

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One of the largest problems in business is largely avoidable.  It's caused by the friction of competing priorities and employees m...

What do you mean, you "didn't notice" until now?

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Social media can turn your latest product short coming or service failure into a meme , parody Twitter account , or blog . http://theama...

Apple Store Unavailable while iPhone 5 is Announced

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First images released - live blog of event located here.

The World According to Amazon: Things Change

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@Alexia covers Amazon and the evolution of reading.

Porsche Dealer Creates Instant (and Personalized) Direct Mail

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Cheap? Probably not. Awesome? Hell yeah. Pfaff Porsche , in Toronto, took a car, parked in front of prospective customer's homes and...

Avoiding risk and the danger of CYA

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Seth Godin recently wrote a blog post entitled " A hierarchy of business to business needs " - it struck me immediately as complet...
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