Back in July David Segal with the New York Times wrote a great article about Italy and it's tradition - which appears to be getting in the way of growing its stagnant economy.
His article features clothier Luciano Barbera's factory where high-end clothing is made for the likes of Barney's and Neiman Marcus. Mr. Barbera's process includes a step which allows for "the nobilization of the fabric."
'Nobilization' doesn't sound like a scalable process - or an efficient one to me.
I'm not going to recap the entire article, you can read it here (and view the accompanying slideshow).
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