This was my second year at SXSW Interactive. As much as I was inspired and in awe last year, I couldn't help but feel this year was getting over-hyped well before taking off for Texas. So many blog posts, twitter mentions, and sessions getting pimped, I almost had SXSW overload before I even left.
I was wrong. Yes, it was busy: the line for everything was 50% larger this year - and the registration process was so horrendous that it prompted a public apology from organizers. But the people at SXSW are some of the brightest, most talented, driven, and inspiring technology/internet/marketing professionals today.
I think my favorite part of SXSW is that people on panels and leading sessions aren't just sharing some cool ideas - they've actually done something! They've built something. They've working with great people. They've taken something to the point of sharing it with the world.
If SXSW doesn't inspire you to design and build something to share with the world - then, I'm guessing nothing will.
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