Fantastic article from McKinsey Quarterly on Big Data and what it means for your business. Understanding what data you have and how to put it to work for you is not a "nice to have" anymore.
Excerpt:
Read the full article here.The top marketing executive at a sizable US retailer recently found herself perplexed by the sales reports she was getting. A major competitor was steadily gaining market share across a range of profitable segments. Despite a counterpunch that combined online promotions with merchandizing improvements, her company kept losing ground.When the executive convened a group of senior leaders to dig into the competitor’s practices, they found that the challenge ran deeper than they had imagined. The competitor had made massive investments in its ability to collect, integrate, and analyze data...
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